Psychology of web design by Steven Mullaney
Web design is an ever growing business now with millions of pounds being spent,
But as a amateur web designer myself I have noticed that not a lot of it is spent looking into the Psychology side of web design apart from petty things like colour.
What I am trying to say is the feel of a webpage is just if not more important than the design and even the content and if you can master it like I'm currently trying to do, your webpage
s will be unstoppable.
Lets think for a moment what goes though your head when confronted with the waiting for a page to load,
Frustration, impatient and even boredom and when confronted with the option to progress to another page your left with the decision of weather to even continual with using the internet at all.
Think of a webpage that loaded instantly, think of the relieve you
ll feel when the page in question was just there and you felt in full confidants that by clicking a link on that page that it would also loaded instantly, oh the joy.
This is not what they tell you, when I read these
make a webpage in ten steps
type dribble,
I believe that by not following the five second rule of loading pagers and instead aim much higher, your webpage
s will just feel right.
I know from experience that I can be designing a new site and I
d be very happy with what I have created, the page comes up, nice layout, nice colour but then comes the Java scripts, the flash and them bloody animated Gifs and suddenly the page does not load as quickly, yes it loads as fast as any other but its lost its Bang! In your face kind of feel.
I now go onto another thing I noticed on the same subject,
The layout?
As a example a layout of a webpage I will use the idea of a book,
A book is a small handheld source of fast information with no need to get another,
Everything you need is there.
Now take this and imbed it into web design,
One of the things that make a site lose all its credibility is links leaving to another site that have a different layout, people feel lost, they will not add you site to there favourites or return at a later date for your site will come across as nothing more than the middle man from were they started on Google to what they were looking for.
Which brings me to my last example of Psychology in web design,
Bookmarks!
This is why content is important because if you have so much on your website and the reader has already read so much on your site (and he or she is only human)
They get tired and give up temporally, knowing there is much to be read and have every intention on returning to this information at a later date,
That
s when they hit Bookmark.
So you see there is so much more to web design than one may think,
You are not just presenting information anymore, your creating Art,
And like Art, it is one visible layer with a hundred layers beneath.
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